Find Ways to Bring New People Into Your Tribe

How many tribes do your customers belong to?

Your customers love art. They love photography.

They also, most likely, love other things that are closely related to both of those interests.

Perhaps they love knitting or watching independent films.

There's a ton of information that can be gleaned from analytics from your website or from looking at someone's Facebook profile. Can you find the other interests that tie into what your target audience is interested in by looking at your current audience?

Do those other interests include tribes of people who are passionate about art as well?

Consider co-branding efforts. Contact another industry to see where you can cross promote each other. Find ways to expand both of your audience base but remember to do so in a win-win situation.

People crave tribes. They crave the new. They love to be involved in something bigger than themselves.

Something that's moving forward.

Tribes need leaders.

When you lead a tribe your building your brand. 

Good Ideas Die Without An Audience

There's a natural resistance for change. It's everywhere. 

We see it when we present ideas that are both good and bad.

So how can you tell when your idea is good if people will resisit it either way?

There's no magic button you can push. There are ways, however, to test your ideas. You can do studies and focus groups. You can survey and talk to people.

But really, you don't know until you try it.

And during this "trial period" you have to have the guts to stick it out for a while. Longer than most. That's how the best people succeed. They stick it out.

Most of the time you just need an audience. 

If your ideas is good, and you are building a business around it, then all you have to do is allow the people who are looking for that idea to find you.

This is true whether your idea is to be a portrait photographer or a caracuturist. There's an audience for you if your idea is good and you have the talent to pull it off.

Find your audience. Build a platform that enables them to find you. That's what digital marketing is really all about. Letting people find you. Social media strategy is about finding the people that are already looking for you.

Do both and you're bound to succeed.