There's a natural resistance for change. It's everywhere.

We see it when we present ideas that are both good and bad.

So how can you tell when your idea is good if people will resisit it either way?

There's no magic button you can push. There are ways, however, to test your ideas. You can do studies and focus groups. You can survey and talk to people.

But really, you don't know until you try it.

And during this "trial period" you have to have the guts to stick it out for a while. Longer than most. That's how the best people succeed. They stick it out.

Most of the time you just need an audience.

If your ideas is good, and you are building a business around it, then all you have to do is allow the people who are looking for that idea to find you.

This is true whether your idea is to be a portrait photographer or a caracuturist. There's an audience for you if your idea is good and you have the talent to pull it off.

Find your audience. Build a platform that enables them to find you. That's what digital marketing is really all about. Letting people find you. Social media strategy is about finding the people that are already looking for you.

Do both and you're bound to succeed.