Here's something we don't talk about enough in social media marketing: Passion.
Digital marketers will drone on and on about metrics and about community and about strategy and tactics but they don't talk about passion enough.
We don't discuss why we do what we do. The best people in their industry (regardless of the industry) are at the top because they have passion. It can be passion about the product. Passion about the service. It can be passion about the company. For some, it's passion about the process.
You can't do it without passion.
If you work in the arts you should already know this. You will not make it in this industry if you don't have passion.
Make products you would use. Create services you wish you had when you were starting out. Know that what you are creating is helping someone be better at what they do.
When you can wrap your product or service around a big pretty bow of passion then you can market it with an enthusiasm that will sell it to your clients.
It's way better than "sex sells".