Change. Innovation. Speed.
That's how the internet works now.
Remember when everything was linear? There was a beginning, middle, end.
Now content flows in every direction. And it comes in a larger variety of formats and platforms than we ever dared to dream possible.
Social media and mobile usage are only going to grow and evolve. The mass adoption is going to continue. And people are going to adjust their online publishing as we adapt to all these new behaviors.
Most people still think of search as our default discovery tool for information. For many it's true. Google still rules the online world. Bing is still making their search better. They're both evolving as they add more information coming from social media.
If you have a reasonable idea of what you're looking for you head to your search toolbar or search engine of choice. You type in a query and off you go. Into the land of discovery. You're in search of the best answer for whatever you need.
How does the future look for search? What are teens doing? Kids?
Do they think of it as "Googling" something or is it all just the "internet"?
As more people adopt behavior patterns presented by browsers such as Chrome doesn't it just become content?
It melds. It's the same. You type something into the address bar whether it's a website or query. It's just content.
For the future there isn't anything "magical" about this. Nothing special. And it certainly isn't limited to her computer.
Content, or information, transcends devices and lives wherever they live. It's on their iPads. It's on their phones. It's on their Xboxs and is invading every other aspect of their lives.
Information is ubiquitous
They're growing up digital. And we all have to keep this in mind as we move forward in our efforts to capture our audience. We connect and engage where they live.
The revolution is global. And search is important in how and why we connect. What type of content we create. How we put it out there.
Social and search are synergistic now more than ever and that isn't going to change.
Are you ready?