"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea." - Seth Godin Tribes: We Need You to Lead Us
Building a "tribe" is becoming more and more essential for many small and mid-sized businesses. The old ways of advertising and marketing are changing too rapidly to be able to rely on traditional marketing alone.
Social media and digital marketing are where smart companies are putting their effort towards building their business. This is true whether their needs are for client acquisition or through reputation management. It's how they turn clients and customers into raving fans. It's how they build a tribe.
Are you listening to your clients?
Do you know what your customers really think about you?
Today it's easy enough to gather that kind of knowledge by leveraging social media, email, and other two way communications.
Open up your business to the online world and you'll see improvements in brand recognition and reputation management. Be savvy and nimble.
Your competitors are.
Your competitors are building tribes. Are you?
They are building a base of followers, fans, and friends online that are current customers or soon-to-be customers. They are listening to the good and bad things that are being said about them online and are able to work at changing perceptions or fixing issues that can help propel their business to the next level.
This is true whether you're a plumber or a fortune 500 company.
Finding a the right digital marketing plan or social media strategy can mean the difference between being #1 in your industry and region or being that other company.
Do you have the leadership capabilities to spearhead a new initiative like that? Do you have personnel in the company who can utilize their social networking skills to bring in new clients?
Are you building a tribe? What are you waiting for?